ASF Tourism — Draft Proposal

Membership, Not a Bill

A monthly membership fee, scaled to the size of the facility, covering everything — training for every member of staff, the assessment, and the certificate itself. No facility should ever feel a single payment as pain.

This is a draft proposal, built while ASF looks for the right local partner — KATO in Kenya is one possible example among several countries under consideration, not a published price list. The numbers below are a reasonable starting formula, built to be negotiated, not a fixed offer.

Two decisions drive everything here: monthly, not one-time — a predictable, small recurring amount is far easier for any facility to plan around than a single large payment. And priced per room, not per facility — a five-room guesthouse and a 150-room hotel are not the same business, and should not pay the same fee.

The formula

A flat monthly fee per room-count tier, with the effective cost per room falling as the facility gets larger — the same logic behind most membership and SaaS pricing: bigger operators pay more in total, but less per unit, because fixed costs amortise better at scale.

Swipe left to see the full table on a small screen →

Tier	Rooms	Monthly Membership	Effective Cost / Room / Month
1	1 – 10 rooms	$15	$1.50 – $15.00
2	11 – 25 rooms	$29	$1.16 – $2.64
3	26 – 50 rooms	$49	$0.98 – $1.88
4	51 – 100 rooms	$79	$0.79 – $1.55
5	101 – 150 rooms	$119	$0.79 – $1.18
6	151 – 250 rooms	$169	$0.68 – $1.12
7	251 – 450 rooms	$239	$0.53 – $0.95
8	450+ rooms	Negotiated directly	Case by case

What the membership fee actually covers

Unlimited staff training

Every online course, for every role — reception, housekeeping, kitchen, management — included for as long as membership is active. No per-person, per-course billing.

Self-assessment and pre-assessment roadmap

Both included from day one of membership — a facility can start finding out where it stands immediately.

The on-site verification, amortised

The physical assessment (half a day to a full day depending on track, every three years, plus the light annual check-in) is paid for through the ongoing membership fee, not as a separate shock expense when it comes due.

Certificate and public registry listing

No separate certificate fee. If membership is active and the facility is verified, it’s listed — simple as that.

What this actually costs, in practice

Two simple examples, step by step — what a facility would actually pay under this proposal, month to month and across a year.

Example 1 — A 50-room lodge

Monthly membership (this tier)	$49 / month
Added up over one year	$49 × 12 = $588

That’s under $50 a month, for every room in the building — and it includes unlimited staff training, the self-assessment and roadmap, and the on-site visit itself.

Example 2 — A five-room guesthouse

Monthly membership (this tier)	$15 / month
Added up over one year	$15 × 12 = $180

$15 a month — less than the cost of a single room-night at most properties this size — paid a little at a time rather than as one large bill.

These numbers are a starting point for discussion with whichever local partner ASF speaks with first — not a final price. Showing the formula openly, tier by tier, means it can be adjusted in plain view rather than negotiated as one unexplained flat fee.

How It Works →
The Draft Standard →
← ASF Tourism Overview